Why whisky makers are aiming at the younger market segment

Why whisky makers are aiming at the younger market segment

As per the latest statistics released by SWA (The Scotch Whisky Association), India is the largest market in terms of volume, overtaking France in the year 2022. Published by Hospitality World The alco-bev industry in India is buzzing with activity TIC (tongue in cheek); gin trails, wine and cocktail fests, and platforms such as ‘the

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Ever wonder how whisky’s made? Well we’re telling you how

Ever wonder how whisky’s made? Well we’re telling you how

Published by Curly Tales With the rise in the availability of Indian and international whisky brands, a new generation of whisky enthusiasts has emerged. Still standing tall, it is a beloved beverage. While we love our liquor, very little goes into understanding how it is made and crafted. For reasons like this, there’s a Bengaluru-based

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Why India’s whisky scene is booming

Why India’s whisky scene is booming

Appreciation clubs and homegrown single malts are becoming popular Published by The Week Many years ago, when Vijay Mallya was still the “King of Good Times”, his United Spirits embarked on a whisky experiment. Rice from Punjab was dispatched to a distillery in Goa, where the grains were polished, steamed and mashed into unsavoury sludge.

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